When the User switches on the optional “myCard feature”, the User allows other Users (as well as non-Users) to identify him within LEENK. The User, by adding details about himself (eg. a Family Name, a Given Name, and a profile picture), simplifies the process of identifying him. Once a specific User has been identified by another User the process of exchanging—so called—Data Management Rights. The myCard, that—in sum— is identical to an “old” entry into what used to be called “white pages”, is a feature that is of interest to Users that do not have a “wider global exposure”. We did recommend to Users like Barack Obama, Ja Rule and The Princess of Monaco, not to activate this feature.